NOT ON MY WATCH

The Distinctions

Each chapter of Not on My Watch turns on a distinction. Ideas that you can live with. Here are twenty from the book. You may print them, cut along the dashed lines, and keep the ones you need where you will see them,

NOT ON MY WATCH

The Illusion of Shrinkage

Prevention

versus

Cure

Cure counts the loss.Prevention refuses it.You can mop the floor every quarter,or fix the leak once.

“If you plan for loss, you design for tolerance.”

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The Mirage of Forecasts

Assumptions

versus

Reality

A forecast is a bet.Reality settles it.Know what you’re betting onbefore the quarter calls it.

“That chart doesn’t show what is. It shows what we’re betting on.”

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The Carousel of Blame

Excuses

versus

Ownership

Excuses travel in circles.Ownership stops the wheel.Every function guarded its own fire.The business burned anyway.

“Blame got you here. Ownership gets you out.”

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The SOP Defense

Procedure

versus

Outcome

Procedure protects the company.Outcome protects the customer.You can follow the binder to the letterand still lose the person in front of you.

“A policy that only protects the company is half a policy.”

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The Scoreboard Trap

Activity

versus

Impact

Activity is what you count.Impact is what they feel.The dashboard went green.The customer was still waiting.

“A ticket closed in your system isn’t the same as a problem closed in their lives.”

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The Fallacy of Cost

Efficiency

versus

Effectiveness

Efficiency counts heads.Effectiveness counts wins.Cheap todaysends a bigger bill tomorrow.

“We are not paying salaries to create activity.”

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Good Intentions

Intent

versus

Outcome

Intent is what you meant.Outcome is what arrives.Meaning wellis not a delivery date.

“Try telling the government your ‘intent’ when the servers don’t show up.”

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The Cost of Silence

Truth

versus

Comfort

Comfort keeps the pipeline full.Truth keeps it honest.A short list of factsoutweighs a long list of hopes.

“A forecast isn’t what you hope for. It’s what you can take to the bank.”

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The Loyalty Trap

Loyalty

versus

Competence

Loyalty earns gratitude.Competence earns the seat.Honor the years.Promote the readiness.

“You don’t promote people for time served. You promote them for being time-proven.”

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The Enemy Within

Ego

versus

The Enterprise

Ego gathers a following.The enterprise needs a team.Walls go up between regions.The company pays for every brick.

“Play this us-versus-them game long enough, and you’ll never be us. You’ll always be them.”

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The Boardroom Battleground

The Map

versus

The Territory

The map is the spreadsheet.The territory is people.You can own the sharesand still not own the ground.

“You cannot force trust. Leaders resign. Talent leaves. Customers follow trust, not tickers.”

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The Fire You Must Walk Through

Crisis

versus

Collapse

A crisis tests you.Panic finishes you.Find the locked doors.Open them, one by one.

“The danger is not the crisis. The danger is collapse.”

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The Grind

Effort

versus

Results

Effort is the grind.Results are the proof.Sweatdoesn’t show up on the balance sheet.

“Not promised. Cash in the bank.”

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The Knife in the Back

Trust

versus

Betrayal

Trust is a gift.Unchecked, it becomes a blind spot.Betrayal rarely breaks in.It is let in.

“Trust that’s never inspected hardens into assumption. And assumption is where knives are sharpened.”

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The Tone of the Room

Fear

versus

Resolve

Fear whispers in corners.Resolve speaks in the open.Name the fear,and it loosens its grip.

“If we don’t meet it head-on, uncertainty rots into fear. And fear—left hidden—eats companies alive.”

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The Beginning of Decline

Cadence

versus

Complacency

Cadence is attention, repeated.Complacency is attention, withdrawn.Decline never announces itself.It just stops being urgent.

“Trust doesn’t remove the need for review. Trust changes the distance between reviews.”

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The Mirror Test

Self

versus

System

Before you fix the system,look at who built it.The mirror comes first.Then the method.

“Not what happened—who happened.”

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The Clock Ticks

Urgency

versus

Drift

Drift reads post-mortems.Urgency reads vital signs.Silos are quiet.That is what makes them deadly.

“Complacency is the tax on yesterday’s victories.”

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The Whisper Becomes a Roar

Slogan

versus

Culture

A slogan is said.A culture is done.You know it has landedwhen no one needs reminding.

“Once those words get ingrained, behavior changes. Keep the behavior long enough, and culture follows.”

NOT ON MY WATCH

The Last Line of Defense

Leadership

versus

Custodianship

Leaders chase the fruit.Custodians protect the soil.Titles pass.What you guard remains.

“Being CEO is transient. Custodianship isn’t.”

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